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CITY Modules Help to Raise Breast Cancer Awareness, CZ

In the autumn of 2015, you could come across CITY modules in Prague literally everywhere you went. One interesting sight certainly worth seeing included the campaign, "Ostře sledovaná prsa" (Closely Watched Breasts), which spreads breast cancer prevention awareness. In the pink module provided for the campaign, visitors had the chance to carry out a breast self-examination to see if they found anything that might lead to the early detection of a malignant lump. People learned that even men are at risk for breast cancer, and had the opportunity to support the Alliance of Women with Breast Cancer by buying a breast-shaped mug. In the white module, women could further support the campaign by having a cast of their own breasts made. We are delighted that CITY modules appeal both to organisations that continue to seek collaborations with us, but also, above all, to passers-by.
Classification:Special modules / City modules
Year of implementation:2015
Country of implementation:Czech Republic
Technical Specifications: Number of modules: 2
Product series: CityModul
Sales model:Lease
In the autumn of 2015, you could come across CITY modu­les in Pra­gue lite­rally eve­ry­whe­re you went. One inte­res­ting sight cer­ta­in­ly worth see­ing inclu­ded the cam­paign, ​„Ostře sle­do­va­ná prsa“ (Clo­se­ly Watched Bre­asts), which spreads bre­ast can­cer pre­ven­ti­on aware­ness. In the pink modu­le pro­vi­ded for the cam­paign, visi­tors had the chan­ce to car­ry out a bre­ast self-exa­mi­nati­on to see if they found any­thing that might lead to the ear­ly detecti­on of a malig­nant lump. Peo­ple lear­ned that even men are at risk for bre­ast can­cer, and had the oppor­tu­ni­ty to sup­port the Alli­an­ce of Women with Bre­ast Can­cer by buy­ing a bre­ast-sha­ped mug. In the whi­te modu­le, women could further sup­port the cam­paign by having a cast of the­ir own bre­asts made. We are deli­gh­ted that CITY modu­les appeal both to orga­ni­sati­ons that con­ti­nue to seek colla­bo­rati­ons with us, but also, abo­ve all, to passers-by.
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